According to the UN, Africa has the fastest growing population in the world. Governments face huge challenges in financial inclusion, education, healthcare and their environment. We believe that behavioural design is the key to overcome these challenges and create social impact that will unleash Africa’s potential.
Where there’s people, there’s behaviour. Especially in a culturally ingrained continent as Africa. Take a look at our marketing projects where we instigated behavioural change.
#MamaEducates gave me hope when I was about to give up. Now I can apply for any job confidently knowing that I have a computer skill to backup. Thumbs to this awesome campaign.
What an incredible experience, The Climate Diet really inspired me to make more environmentally friendly choices and do more in my life.
SoapboxSA delivered great insights on behavioural theory and opened our eyes on how to bring about positive change within our company.