John Dory’s is an international restaurant brand part of the Spur Corporation group.
Across their restaurant chain John Dory’s has embarked on a sustainability journey which included spreading a positive environmental message, promoting a waste conscious lifestyle and supporting young learners’ environmental literacy from within their internal stakeholder base and right through to their customers.
We offered a strategic solution to enable support of education and clean up initiatives via the Cause Marketing programme Captain Fanplastic. As a result of this partnership John Dory’s was able to express their brand’s ideal linked to a relevant social and environmental endeavour. The national campaign enhanced brand awareness, positively impacted over 205 learners in 3 provinces and achieved increased visitors to the restaurants that supported the Captain Fanplastic programme. The partnership and campaign rolled out in the Western Cape, KwaZulu Natal & Gauteng and continues to add impact over and above its current approximate xxx households
Have a look at some of the results of a clear brand alignment campaign from the video material that was directed and produced (in house) as we work with a pool of different creative freelancers that help our clients bring their brand ideals to life.
YEAR
2019 to present