SERVED OVER THREE COURSES
We go above and beyond
SoapboxSA is versed in social behaviour change from research, strategy consulting and campaign conceptualization, we consult for organisations that want to positively improve their social environmental impact in Africa.
Research
We start our creative process, by creating a design framework to determine our behavioural challenge. Then, we do desk research before hitting the streets to find your target audience. Field studies with behavioural experiments are essential to the success of any project in Africa. From conducting interviews in townships to data and behavioural analysis behind our desks, we don’t mind getting our hands dirty.
Strategy
We design marketing strategies through a persuasion matrix. This means that we divide customer journeys in five phases. In every phase we look at information needs, removing barriers, motivational boosters and the right prompt. By co-creating with stakeholders, we get different perspectives, go beyond conventional ideas and bridge the gap between corporates & their african target audience.
Campaigns
It’s in the name: stepping on a Soapbox and loudly campaigning comes natural to us. In our opinion, a successful marketing campaign starts with an offline experience. Creating the trigger that sparks the customer journey. With our network of talented local freelancers we can develop all the below and above the line creatives needed for campaigns: OOH, murals, print, digital, video photography and activations.