How do you inspire change, spark conversation about healthy eating choices for both oneself and the planet and promote brand awareness? It’s simple; through food, flavour & fun fare. The Climate Diet is one of our in house projects. It sits within our sustainability category and offers an experiential marketing solution for brands that want to engage with their customers, staff and stakeholders in a tangible way
The Climate Diet is a global, sustainable food initiative that creates accessible recipes together with local talented chefs, to showcase how food choices can battle the causes of climate change. Our current chef is Lapo Magni, winner of Italy’s La Terra dei Cuochi, a national TV cooking contest & now owner of Lapo’s Kitchen.
Our mission is to encourage awareness amongst consumers about the impact that food production has on the environment and offer easy and healthy alternatives that can be implemented in their daily lives to lessen that impact.
Through our Climate Dinner Series brands, organisations and entrepreneurs can showcase their work to a curious audience. Some of the brands that have joined in on this venture include Avondale Wines, Abalobi, Darling Breweries, Aqua V, Happy Earth People, Leonista, Happy Culture Kombucha.
CLIENT(S)
The Climate Diet
CATEGORY
Wellbeing, Education & Sustainability
SERVICES
Research, Strategy & Campaigns
YEAR
2018