Lucky Star x Captain Fanplastic

Lucky Star is one of South Africa’s most iconic brands and is easily recognisable for its eye catching red and yellow brand colours. Lucky Star is owned and registered under the Oceana Group. 

SoapboxSA & Lucky Star teamed up in a once off project to mark & commemorate a special day in South Africa, Mandela Day. This event motivates society and business to work together in doing 67 minutes of social good.   When Lucky Star was looking for a project to support we could not think of a better solution than to activate Captain Fanplastic – our flagship Cause Marketing project. What followed was a marvellously successful event on Hout Bay beach in Cape Town. Sixty seven minutes of turning trash into treasure in the community that the client’s factory is located in made the day unforgettable.

SoapboxSA co-ordinated the project, measured the brand’s intended positive impact, produced media collateral & activated  environmental awareness  within  the client’s stakeholder and employee base. This was achieved  by involving them in a fun & interactive plug & play event solution that included the learners from a local school.