Mama Money x Rebranding

Mama Money is the world’s first money transfer operator, that solves a social problem: providing low cost solutions to the high costs of international money transfers from South Africa into Africa and the rest of the world. This enables foreign nationals to send money home quickly and safely to support their families’ needs.

We provide Mama Money strategic advice about their marketing endeavours through consumer research, development, action and implementation of brand and media campaigns that target migrants from twenty different African and Asian countries. Recently the United Kingdom & European Union have been added to the service.

Our services extend to both Below and Above-The-Line marketing that is applicable to their culturally diverse customers, different stakeholders via agents, retailers & other international financial institutions.

Watch our latest work which spans from concept development to strategic planning to implementation & evaluation of their latest brand identity. In this project we offered a 360 degree marketing approach. The result was a refreshed brand and corporate identity that was launched nationally in South Africa with multiple touchpoints, online & offline.