Willard Batteries x Captain Fanplastic

Willard Batteries is a leader in the automotive manufacturing industry in South Africa. revered by consumers for its quality batteries.

When Willard Batteries was looking to expand their Corporate Social Responsibility with a focus on ocean conversation, while having this align with their product offering they knew they had to have the right partners on board. Captain Fanplastic, through a collaboration with the Beach Co-Op, helped promote the environmental benefits of the Willard Blue Limited Edition battery with the Captain Fanplastic Plug & Play solution.

The event had to make an impression on their consumers as well as generate PR to support store outlets in a series of launches in South Africa. At the event on Mzanzi Beach in Cape Town the Captain elevated the experience & drove the message of environmental custodianship through edutainment.